Emagister is one of the world’s leading education and training platforms, with millions of yearly visitors in 12+ markets.

Working as Design and Usability Manager within the Product Team, I was able not only to lead optimization programmes, but also lead the team through an overhaul of the platform’s UI, and the company at large through a rebrand.

Impact

• An overall 23% increase in conversions.
• Overhauled the platform’s UI
• Established Design Thinking as an integral part of Product Development practice.
• Design Advocacy to raise the level of Design maturity across Engineering, Product Management, Business Analysis and senior executives.
• Planned, recruited (internally and externally) and executed strategic innovation initiatives.
• Led the company’s first comprehensive rebrand programme.