Graphic design
Interactive media
Strategic communication
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Graphic Identity Manual for the
Galapagos National Park Service

Galapagos, 2008

As part of the implementation of the Galapagos National Park Service's new Communication, Education and Participation Strategy, I wrote and designed some of the first communication products that included the new vision for conservation in Galapagos, in which the local communities are included.

During this process, I consolidated the Park Service's graphic identity, which already had a new logo and a set of corporate colours, but not much more.

I worked on typography, layout criteria, use of backgrounds, colours and motifs to define a set of basic elements with which to build any piece of visual communication, in any medium.

Unlike most identity manuals, which often introduce a brand new image, I decided to produce this one after I had developed the new image in practice, through a number of products.

This means that the manual relfects a real style rather than simply defining a set of rules to create it.

With Edinson Cárdenas (left), graphic designer at the Galapagos National Park Service.



I undertook a bit of research into past logos, to trace its development over the years, ending at the current logo and its relation to the national government and the Environment Ministry, to which it is ascribed.



The almost unlimted resource of silhouettes of native and endemic species of Galapagos plants and animals introduce an element of environmental education directly as part of the overall graphic identity of the institution.













The manual contains all the elements and rules needed for a correct and consistent application of the visual elements which, in combination, make up the institution's visual style.

When it was published, most of the examples included were already a reality. The rest are suggestions.

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