Graphic design
Interactive media
Strategic communication

Carlos Pi  •  About me  •    CV   •  mail@carlospi.com




 

Communication material for the
Galapagos National Park Service

Galapagos, 2007-09

The Park Service's new Management Plan introduces a new, shared vision for the future of the arhcipelago, in which the local communities, aware of the value of their natural environment, on which they depend for their development, become its custodians, activaly participating in its conservation.

I produced a number of examples, shown here, of how this new vision can be formulated through visual communication. I used the opportunity to consolidate the Park Service's graphic identity.


With Edinson Cárdenas (left), graphic designer at the Galapagos National Park Service.









'Shared vision' leaflet.

A number of local residents are visually brought together to give their view on why conservation is important to them, and should be important to all local inhabitants.





Back cover of the local Galapagos Year Planner, widely used in the islands.

The main reasoning behind the need for conservation is presented for the first time in visual form.






This leaflet was distributed to all San Cristobal residents.

In a classic case of institutional neglect, little formal communication about the Park Service's measures to erradicate the tilapia fish from a local lagoon had given rise to rumours of water poisoning.

I put together a coordinated effort to present, not only the exact measures to be taken by the Park Service, but also the historical and cultural legacy of the lagoon as told by a local resident, the damage caused by the introduced fish to the local ecosystem and proof of the complete safety of the conservation measures to the local population.







The 14 rules for visitors to the Galapagos protected areas are handed to every tourist as he or she pays the entrance fee in this compact leaflet.





I also designed a series of permanent panels for the San Cristobal airport, which introduce the human element in with some of the most emblematic animal species.

A couple of short paragraphs welcome visitors, and explain how the entrance fee is used.

A map of Ecuador's other protected natural areas is shown, thus integrating Galapagos with the rest of the country, something which is seldom done.










As support material for the promotional campaign for the Galapagos National Park's new Management Plan, I produced a "Miniplan", which communicates the basic ideas behind the original document to a more general, local public.

Illustration was by Roger Ycaza, excellent illustrator and musician from Ecuadorian group Mamá Vudú.

The complete Miniplan can be seen at the Galapagos National Park Service website (in Spanish).