Graphic design
Interactive media
Strategic communication
Carlos Pi  •  About me  •    CV   •  mail@carlospi.com English | Español




 

Galapagos National Park website

Galapagos, 2009

After three years in Galapagos, most of them working for the National Park Service, I felt ready to attempt a complete redesign of their website, which was in dire need of updating.

This was an ambitious undertaking. The National Park Service employs close to 200 people. It has offices in all four inhabited islands as well as several outposts throughout the archipelago. It carries out an enormous amount of work each year, which has an impact on almost every aspect of local life. It also has an international profile and links to conservation intstitutions throughout the world.

With very little budget but the backing of the Director and the active collaboration of most of the staff, I began the task of coordinating the design and production of the only communication product that brought all the work of the institution together in one easily accessible place.

Six months of continuous and intensive work, resulted in over 500 pages, 1,500 images and over 40,000 words, all of which I programmed, designed and edited myself with the invaluable help of Enora Le Pape (international volunteer), Julio Cárdenas (web producer) and Mauro Silva (programmer).

The result can be seen at www.galapagospark.org.

Although the site was a resounding success, the budget for this project could not be extended to include its translation into English. This is the only important thing missing on this website in my opinion, and I am hoping to be able to do this in the future.

If you think you might be able to help with financing for this essential task, please get in touch with me.

From left to right, Julio Cárdenas, Enora Le Pape, Carlos Pi y Mauro Silva.

We made an excellent team during the few months we were able to work together.

The new website follows the guidelines set in the National Park Service's Graphic Identity Manual.

For the first time, up to date information on all conservation programmes and their results are presented together.

For some of them, this was the first time they received any form of exposure.

A number of photogalleries illustrate the most important issues and working methods employed in the conservation work.

Also for the first time, extensive information on human uses of National Park land is available to the general public.

Whenever possible, important information is presented in graphical form.

In this example, the timescale of the archipelago's lifetime is set against the introduction of invasive species.

The Galapagos Marine Reserve has its own section on the site.

Wherever possible, environmental education material was added to the site, in an effort to make it a learning tool for both teachers and students.

Dozens of illustrated icons were meticulously designed in order to make the site as visual and accessible as possible.






Space was also given for large, photographic statements from one of the most spectacular places on Earth. Such slideshows introduce each main and subsection of the site.

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