ISDIN – Brand + Web

ISDIN – Brand Expression
and Website

ABOUT THIS WORK

Based in Barcelona, ISDIN is Spain’s largest skin care products manufacturer. ISDIN has a very distinctive brand positioning, akin to prescription medicine, thus differentiating themselves from beauty or anti-ageing skin care brands.

I designed and art-directed their new website, which I based on the dual themes of skin and science. For the first time in its almost 100 year history, ISDIN would use brand photography.

I organised two photoshoots, one for each theme, to produce original photography for the client to use in any media.

The result was an simple, original, very on-brand delivery.

MY ROLE

Creative Direction  –  UX/UI Design

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BRAND DUALITY

The creative direction centered around the duality of the feeling of a healthy skin and the science behind it.

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PHOTOGRAPHY: FEEL AND THINK

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WEBSITE APPLICATION

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BRAND AND WEBSITE MANUAL

LOGO

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COLOUR

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TYPOGRAPHY

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LAYOUT

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INTERFACE COMPONENTS

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