ISDIN – Brand Expression
ABOUT THIS WORK
Based in Barcelona, ISDIN is Spain’s largest skin care products manufacturer. ISDIN has a very distinctive brand positioning, akin to prescription medicine, thus differentiating themselves from beauty or anti-ageing skin care brands.
I designed and art-directed their new website, which I based on the dual themes of skin and science. For the first time in its almost 100 year history, ISDIN would use brand photography.
I organised two photoshoots, one for each theme, to produce original photography for the client to use in any media.
The result was an simple, original, very on-brand delivery.
MY ROLE
Creative Direction – UX/UI Design
BRAND DUALITY
The creative direction centered around the duality of the feeling of a healthy skin and the science behind it.
PHOTOGRAPHY: FEEL AND THINK
WEBSITE APPLICATION
BRAND AND WEBSITE MANUAL
LOGO
COLOUR
TYPOGRAPHY
LAYOUT
INTERFACE COMPONENTS
