Social Elephants

SOCIAL MEDIA MARKETING MANAGEMENT APP

Design consultancy for a marketing agency spin/off.

The product’s functions included streamlining many of the moderating processes that the agency was already doing for its clients as well as providing actionable statistical information of key social performance indicators.

The product included financial management functions to both monitor and plan social marketing spend.

THE CHALLENGE

Marketing agency Carrots wanted to develop a custom application to measure, manage and optimise engagement, which they could then spin off as a standalone product to Marketing Managers.

THE SOLUTION

Drawing on the vision and expertise of founding partner Angel Vila, I facilitated the entire product design process for the first version of the brand and product.

MY ROLE

Product / UX / UI Design.

UX Research.

Development Support.