Environmental Communication
Strategic material to support the Galapagos National Park’s research, conservation, tourism and sustainable development work.
ABOUT THIS WORK
Throughout my tenure as Head of Communication for the Spanish Government’s Araucaria XXI project at the Galapagos National Park, I regularly wrote, designed and produced a number of communication pieces designed to support the National Park’s work and strengthen its ties to the local community.
MY ROLE
Head of Communications – Araucaria XXI
Galapagos National Park
Editor and Copywriter / Art Direction / Graphic Design
WELCOME PANELS – SAN CRISTOBAL AIRPORT
Informational panels for visitors to the Islands, with information about how the income from the entrance fee to the National Park is distributed.
WELCOME LEAFLET
Document given to every tourist on payment of the entrance fee to the Galapagos National Park. The leaflet shows the National Park rules and a map of the visiting sites.
VISION DOCUMENT – I
As part of the material supporting the Galapagos Park’s new Management Plan, these leaflets were produced. The need for a shared vision of the future of the archipelago was one of the Management Plan’s key messages.
VISION DOCUMENT – II
The back cover of the popular Galapagos Yearly Organiser was a good channel to communicate conservation and sustainability values to the local communities.
CONSERVATION OUTREACH
The National Park needed to make sure the local communities were aware of, and understood, its work. In this case, a leaflet was produced that explained the lack of risk to the water supply of efforts to eradicate the introduced tilapia fish from a highland lake—the only one of its kind in the islands.
