Carlos Pi

About me

Profile

A hands-on design and delivery leader who loves to work with exceptional and diverse talent to create experiences that empower and delight.

Over fifteen years delivering large-scale digital transformation programmes in leadership roles encompassing research, design (UX, visual and content) and delivery. I specialise in building, leading and strengthening design teams and cross-functional squads to meet ambitious business targets through evidence-based, data-led initiatives. I have a track record of applying innovation in practice to improve product performance and business outcomes.

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Core Skills

PRODUCT OWNERSHIP /
MANAGEMENT

Managing the Product Backlog and implementing the most efficient development methodologies.

IDEATION, WIREFRAMING
AND PROTOTYPING

Translating business priorities into realistic product propositions — from Google Design Sprints to continuous innovation.

USABILITY TESTING

Finding the quickest path to success by validating product ideas: in-person, remote, un/moderated, A/V testing…

VISUAL/UI DESIGN

The combination of solid typo/graphic design skills with a detailed knowledge of interactive technologies.

UI STACKS AND
FRONTEND CODING

I am stack-agostic but always interested in technology that improves user experience. (Image: stackshare.io)

BRAND DESIGN AND
CREATIVE DIRECTION

I have many years of solid brand research design, positioning and marketing.

EDITORIAL DESIGN AND COPYWRITING

Copywriting and typographic design of corporate communications, internal and public.

EDUCATION, SCIENCE
AND CONSERVATION

I retain a personal interest in projects that increase collective knowledge and the well-being of the natural environment and all life within it.