After leading the Mobile & Chatbot Design team in Sage’s Barcelona Centre of Excellence, I was asked to help lead the nascent Experience Design team in London, covering the company’s Product Discovery and Purchase experiences. 

Covering dozens of products in 20+ markets, the Experience Design team steadily grew from 2 to 40+ in 3 years. 

Impact

• Two Design Systems launched, including a recent Brand Transformation programme.
• Double-digit growth in all conversion KPIs.
• Deep digital transformation to establish best practices in all areas of Design. 
• Design Advocacy for awareness and maturity across Engineering, Product Management, Business Analysis and senior executives.