Emagister.com – Brand

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Redesigning the Emagister brand

AS DESIGN AND USABILITY MANAGER

Emagister is one of the internet’s leading education and training directories, with 11 country websites, over a million courses and around 2 million visitors per month on average throughout the year.

I managed the redesign of its brand, hiring Will Brady to work with him on some of the brand’s basic brand elements and Vasava Studio to produce strategic brand expression illustrations to integrate throughout Emagister’s products.

THE CHALLENGE

Despite a phenomenal growth in its first years of existence, Emagister had never made a substantial investment in its identity and was facing growing competition with a brand that still breathed of the 1990s.

THE SOLUTION

Rather than hiring a single brand design agency, I decided to carry out the brand positioning work in-house and then work closely with a number of external creatives to develop the graphic identity and brand expression.

MY ROLE

As Design and Usability Manager for Emagister, I was solely in charge of managing this project as part of the Product Team. Our in-house designer and two copywriters worked with myself and the external creatives to arrive at the final solution.

BRAND IDENTITY

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Working with Will Brady and Katharina Klodt of Emagister on the new brand at a suitable location for intensive design work.

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BRAND POSITIONING

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BRAND EXPRESSION

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Working with Barceona-based Vasava Studio and illustrator Hannah Edghill on Emagister´s first brand expression pieces.

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