totaljourney – Brand + Web

totaljourney

Brand and product design for air, rail, car
and hotel reservations.

From 2001.

ABOUT THIS WORK

As Senior Interaction Designer at FITCH in London, I managed the design and development of new interfaces for new, large-scale online ventures. This was one such project.

I spent the best part of two years on this multi-million pound project which combined UK rail travel with the other services offered by other, more established online travel agencies such as air travel, hotel reservations, car hire, etc.

The first step involved a comprehensive research phase with its corresponding Mastervision Document defining all aspects of the new brand: trends and sector fit, target audience fit, design fit and brand design and manual. All these were the result of a series of meetings and workshops in which the details were presented, fleshed out, agreed upon and signed off.

MY ROLE

Once the brand was defined, I was to work closely with the graphic designer to produce, present and deliver the interface for the website.

This involved leading the definition process for the website with the client and the technical partner who would carry out the final integration.

I took charge of a whole new definition process, with numerous meetings to tie in the technical specifications document for the whole website with the interface design, to arrive at the best possible solution for the user within the budget and time constraints we faced.

My role was to lead this definition process and produce and deliver the interface to the technical partner.

FITCH LONDON

Fitch London occupied one of the top wings of the iconic Smithfield Market building in London. This is where I trained as a designer.

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BRAND

MASTERVISION DOCUMENT

The Mastervision Document included market research, customer profile and brand definition material. Customer profiles were researched, described and analysed to arrive at a solid brand positioning.

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ICONOGRAPHY AND NAVIGATION

Designer Sean Habig produced original iconography and a ground-breaking navigation system for the site.

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UI DESIGN

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PRESS

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