AI Product Design Lead @ BrightLocal. Driving strong product outcomes through UX strategy, systems thinking, and design systems at scale.

I specialise in Product Design and E-commerce, with a strong background in User Research, Usability, Accessibility and Brand Design. 

I help organisations bring clarity, structure and consistency to product design, improving how teams work and what they deliver.

Platform redesign and AI-first design system driving product clarity and scalability.

Future-proofing BrightLocal

Led UX across NHS-facing products, improving adoption and clinical workflows.

high stakes, high impact

Scaled design from 3 to 30+, steadily improving e-commerce conversion and global platform experience.

Growing Design at Sage

Designed complex life sciences tools for research and genomics workflows.

maturing at thomson reuters

23% conversion uplift through UX and full product redesign.

Transforming emagister

Selected Projects

BrightLocal: AI-first Design System
Induction Healthcare: Video Conferencing
Sage: Reimagined Checkout
Sage: Information Architecture
Emagister UI Overhaul
Clinical Genomics Advisor
Operational Innovation
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